Whirlpool's Australian Broadband Survey 2004

About the survey

The Australian Broadband Survey for 2004 was conducted over a four week period — from 16 November to 13 December 2004, during which the survey was completed a total of 13,665 times.

Of these, 302 entries were rejected because they did not contain email confirmation; an additional 110 submissions were deemed to be duplicates or otherwise invalid. The final corpus used for statistical analysis contained 13,253 qualified responses.

The survey was promoted in a number of high-visibility locations on the internet, which included many of Australia's most populous online communities. A number of popular online destinations graciously provided space for the survey to be promoted – most notably the very popular yourTV website.

About the results

What is most clearly evident from these results is an industry which has matured over the past 12 months. Concern over contract terms is dropping. New customers are receiving clearer and more accurate installation guidance. Users are generally happier about the reliability of their connection. And for the most part, they're less inclined to churn today than they were a year ago.

The majority of users believe that the value of their broadband connection has increased over the past year. 72.5% of respondents felt that they were getting better value while only 3.1% believed that the value of their connection had decreased.

Dissatisfaction with the ISP contracts has decreased markedly although one in three respondents still expressed some concerns. Most notably, consumers are less worried about ISPs changing their Terms and Conditions. Users are either becoming more comfortable about the terms and conditions that govern their contracts (and the Acceptable Use Policies which also decreased as a source of unhappiness), or they are becoming increasingly blasé.

The balance of features that users look for in a broadband connection is also changing. The number of users who value constantly fast speeds has increased by 7% in the last twelve months while the number who value large quotas has dropped by 5%. The same pattern is visible in the factors that would tempt users to a new ISP. Respondents who would be tempted by higher speeds increased by 6% and the number who would be tempted by higher quotas fell by 14%. This increased "need for speed" will help the penetration of the faster ADSL2/2+ standards in the second half of 2005.

Internode and iiNet experienced the largest growth in market share among this year's respondents. The number of iiNet users increased from 13.3% to 17.7% and Internode's growth was stronger still, up 6.3% to 16.8% of users. In comparison, market share amongst the biggest players — Telstra and Optus — remained largely static.

The broadband marketplace

In the last twelve months, has broadband value changed?

It is better 9613 72.5%
It is much the same 3226 24.3%
It is worse 414 3.1%

Do you feel comfortable committing to a broadband contract longer than six months?

With broadband value steadily improving month by month, informed consumers are wary of being locked into a single provider for too long.

Very comfortable 1172 8.8%
I don't mind 4175 31.5%
I'd rather not 6102 46%
Very uncomfortable 1804 13.6%

What is most important for you in a broadband connection?

This question looks at five common attributes of broadband that ISPs frequently mention when extolling the virtues of their particular service. Which ones do consumers relate with?

Constantly fast speeds 6269 47.3%
It is always connected 2751 20.8%
Ability to download large amounts 2549 19.2%
Lower service costs 1075 8.1%
Frees up telephone line 590 4.5%
Exclusive content from your ISP 18 0.1%

Is city-wide wireless broadband something you'd find useful?

Yes 7152 54%
No 6101 46%

What premium would you be prepared to pay for fully mobile, city-wide wireless broadband, compared to a similar ADSL service?

Not interested 5285 39.9%
$10 extra per month 4315 32.6%
$20 extra per month 2541 19.2%
$30 extra per month 672 5.1%
$50 extra per month or more 251 1.9%
$40 extra per month 189 1.4%

How broadband is being used

Why do you have broadband?

Fast downloads 11065 83.5%
Fast web surfing 10904 82.3%
Always-on web access 10188 76.9%
Share net with multiple PCs 7958 60%
Always-on email 7622 57.5%
P2P file sharing 6350 47.9%
Online gaming 5996 45.2%
Always-on instant messaging 5617 42.4%
Streaming audio/video 4628 34.9%
Connect to office from home 3285 24.8%
Voice over IP (VoIP) 1900 14.3%

What would you like to be able to use broadband for, but haven't yet been able to?

Make phone calls 5691 46.9%
Video conferencing 2815 23.2%
Connect to office from home 878 7.2%
Share net with multiple PCs 659 5.4%
Online gaming 630 5.2%
P2P file sharing 340 2.8%

How many people frequently use your broadband connection?

1 1992 15%
2 4633 35%
3 2508 18.9%
4 1713 12.9%
5 755 5.7%
6 or more 448 3.4%

How many computers are connected to your broadband connection?

1 2373 17.9%
2 3514 26.5%
3 2677 20.2%
4 1627 12.3%
5 847 6.4%
6 455 3.4%
7 173 1.3%
8 or more 381 2.9%

Do you share your broadband connection via a network?

The number of respondents using a wireless network has nearly doubled (from 22.5% to 39%) over the past 12 months. This may be attributed to a drop in wireless network equipment and computer notebook costs.

Yes, wired ethernet 5179 42.7%
Yes, wired and wireless 4182 34.4%
Yes, wireless only 553 4.6%
No 2130 17.5%

Do you currently use voice over IP (VoIP)?

A large portion of respondents indicated that although they do not use VoIP they are interested in doing so. The next 24 months should see these figures reverse as VoIP enters the mainstream.

No, but I am interested in
using broadband to make
phone calls
7580 62.4%
No, not interested 3091 25.5%
Yes 1469 12.1%

How much would you be prepared to pay to get the hardware necessary to make good quality internet calls?

It would have to be a
zero up-front charge
2487 20.5%
Up to $25 1521 12.5%
Up to $50 1957 16.1%
Up to $100 2158 17.8%
Up to $200 722 5.9%
Over $200 211 1.7%
Not interested 3087 25.4%

On top of your current monthly broadband fee, how much would you be prepared to pay for unlimited nationwide calling?

$10/month 4465 36.8%
$20/month 1980 16.3%
$30/month 639 5.3%
$40/month 147 1.2%
$50/month or more 108 0.9%
Not interested 4804 39.5%

Signing up to broadband

Have you read your ISP's contract?

Yes, thoroughly 2682 22.1%
Yes, briefly 7188 59.2%
No 2061 17%
Was never made aware of it 209 1.7%

Is there anything you dislike about your broadband service contract with your ISP?

Fewer people are finding broadband contracts objectionable. This may be attributed to incentives such as free installation, modem and "first X months free" offers.

iiNet BigPond Internode OptusNet WestNet Netspace TPG Swift Exetel aaNet OzEmail (Other) (Avg.)
ISP can change conditions at any time 23.9% 59.1% 15.6% 49.2% 16.1% 24.6% 57.6% 21.5% 22.7% 17.9% 26.6% 29.2% 32.7%
Legalese and vagueness 7.8% 31.5% 4.3% 21.6% 4.9% 9.0% 21.5% 8.6% 11.1% 9.4% 16.1% 13.2% 14.0%
Not allowed to run server 5.9% 22.4% 2.5% 56.1% 1.4% 3.5% 5.4% 1.1% 2.9% 1.3% 4.9% 8.7% 13.0%
Acceptable use policy 5.0% 24.8% 4.1% 33.9% 5.0% 4.3% 6.7% 5.0% 8.9% 2.6% 6.3% 9.1% 11.8%
Blocked ports 2.8% 16.2% 0.9% 34.7% 1.6% 1.5% 6.2% 2.6% 2.2% 0.9% 6.3% 7.9% 8.7%

How did you research your decision to go with your ISP?

iiNet BigPond Internode OptusNet WestNet Netspace TPG Swift Exetel aaNet OzEmail (Other) (Avg.)
Whirlpool news/forums 63.4% 24.2% 79.6% 28.0% 55.8% 69.7% 65.0% 70.5% 74.2% 79.1% 42.7% 40.3% 54.3%
Broadband Choice 44.8% 19.1% 49.7% 17.2% 37.2% 48.2% 43.2% 47.7% 55.9% 64.1% 30.8% 31.5% 37.4%
Friend's recommendation 42.9% 22.7% 38.3% 42.3% 46.4% 36.3% 22.1% 32.7% 26.0% 17.9% 25.9% 27.8% 34.3%
ISP's website 38.8% 26.1% 39.9% 22.6% 35.6% 33.6% 30.8% 29.3% 33.3% 33.3% 42.7% 30.3% 32.4%
Telephoned the ISP 7.8% 16.3% 6.0% 15.7% 12.3% 6.9% 6.2% 5.7% 5.3% 4.7% 11.9% 17.6% 10.7%
ISP's forums 6.1% 2.1% 13.4% 3.7% 8.2% 6.1% 6.1% 20.8% 25.1% 27.8% 4.2% 5.9% 8.3%
Magazine article 7.8% 6.0% 11.4% 11.1% 5.1% 9.5% 4.7% 3.6% 3.1% 1.7% 7.7% 4.4% 7.3%
Web search engine 5.2% 4.3% 4.9% 8.2% 4.7% 4.9% 5.4% 4.2% 4.8% 4.3% 7.7% 7.8% 5.5%
Ad in newspaper/magazine 1.1% 11.4% 0.2% 11.9% 1.7% 3.0% 17.3% 0.3% 0.2% 0.0% 9.8% 4.8% 5.4%
Ad on television/radio 0.6% 8.0% 0.2% 11.1% 0.6% 0.9% 2.0% 0.3% 0.0% 0.0% 2.8% 5.9% 3.5%
Newspaper article 1.6% 3.5% 1.5% 4.7% 1.3% 1.4% 2.8% 1.0% 3.9% 0.4% 4.9% 1.3% 2.3%

Is this the first broadband provider you've subscribed to?

Users on BigPond 78.4% said yes
Users on OptusNet 78.2% said yes
Users on OzEmail 76.9% said yes
Users on iiNet 59% said yes
Users on Netspace 55.9% said yes
Users on TPG 54.3% said yes
Users on WestNet 50.7% said yes
Users on aaNet 50.4% said yes
Users on Internode 46.7% said yes
Users on Swift 43.2% said yes
Users on Exetel 36.6% said yes

How did your ISP keep you up-to-date while your application was in progress?

An increase in email, web and SMS contact methods indicates a reliance on automated contact methods as opposed to human contact.

iiNet BigPond Internode OptusNet WestNet Netspace TPG Swift Exetel aaNet OzEmail (Other) (Avg.)
Email confirmation 82.8% 38.1% 56.1% 15.3% 57.0% 48.8% 77.7% 68.9% 84.3% 67.9% 74.8% 48.1% 54.9%
I called them 30.6% 49.3% 27.5% 43.3% 25.9% 33.3% 25.4% 16.9% 9.4% 11.5% 39.2% 44.0% 33.5%
Progress tracking website 27.2% 2.1% 67.0% 1.2% 41.2% 47.1% 56.9% 60.3% 61.0% 66.7% 3.5% 11.2% 32.6%
They called me 11.1% 29.9% 16.9% 48.7% 54.3% 25.3% 5.8% 4.7% 3.1% 5.1% 15.4% 36.1% 25.3%
They contacted me via SMS 14.1% 0.2% 41.6% 0.7% 26.3% 23.1% 0.0% 5.5% 0.2% 0.9% 0.0% 0.9% 12.6%

How long was the contract period you agreed to when signing up with your ISP?

iiNet BigPond Internode OptusNet WestNet Netspace TPG Swift Exetel aaNet OzEmail (Other) (Avg.)
1-3 months 28.4% 2.6% 37.9% 0.4% 7.7% 2.4% 3.2% 53.3% 4.6% 5.6% 3.5% 13.2% 15.6%
4-6 months 23.8% 2.0% 29.4% 1.7% 21.1% 30.5% 48.6% 24.1% 81.2% 88.0% 15.4% 24.3% 23.9%
7-12 months 11.8% 42.6% 5.5% 85.8% 23.7% 42.6% 44.7% 2.4% 1.0% 2.1% 34.3% 23.2% 29.8%
13-18 months 1.1% 17.8% 0.2% 2.8% 0.2% 12.2% 0.3% 0.0% 0.0% 0.0% 21.0% 5.0% 4.8%
19-24 months 0.8% 31.6% 0.4% 5.0% 1.7% 8.1% 0.7% 0.0% 0.0% 0.0% 3.5% 5.3% 6.8%

When signing up, did you have any problems getting online?

Inadequate instructions and incorrect instructions have dropped from 7.6% to 5.0% and 4.4% to 2.7% respectively. This indicates that ISPs are taking greater care with documentation, which in turn may reduce demand on further support resources.

iiNet BigPond Internode OptusNet WestNet Netspace TPG Swift Exetel aaNet OzEmail (Other) (Avg.)
ISP blamed Telstra 12.2% 1.5% 9.3% 3.0% 7.2% 13.3% 17.0% 11.6% 6.5% 6.8% 21.7% 15.7% 9.2%
Problem with phone line 10.9% 7.1% 10.2% 3.2% 8.8% 9.7% 12.3% 8.6% 7.2% 9.4% 13.3% 11.9% 9.0%
Inadequate instructions 2.9% 5.9% 2.4% 3.2% 2.6% 8.0% 9.4% 5.2% 3.4% 6.4% 14.7% 8.5% 5.0%
Errors in the instructions 1.0% 5.0% 0.9% 2.4% 1.0% 3.7% 5.7% 1.3% 1.4% 1.7% 8.4% 4.6% 2.7%
Line filters didn't work properly 3.7% 2.0% 2.4% 0.8% 3.0% 2.7% 3.6% 2.0% 1.7% 2.6% 5.6% 2.7% 2.5%
Problems with a cordless phone 3.2% 0.5% 2.1% 0.6% 2.6% 1.6% 3.0% 1.8% 1.0% 2.1% 0.7% 2.4% 1.9%
Telephone stopped working altogether 1.6% 1.4% 1.7% 0.9% 1.0% 0.9% 1.6% 1.3% 1.4% 1.3% 2.1% 2.4% 1.5%

Did you need assistance from your ISP when setting it up?

Users on BigPond 43% said yes
Users on OzEmail 34.3% said yes
Users on OptusNet 33.1% said yes
Users on WestNet 32.2% said yes
Users on Netspace 22.4% said yes
Users on TPG 21.6% said yes
Users on iiNet 16.8% said yes
Users on Swift 16.4% said yes
Users on Internode 15.3% said yes
Users on aaNet 13.2% said yes
Users on Exetel 9.6% said yes

Payment

How do you currently pay for your internet bills?

iiNet BigPond Internode OptusNet WestNet Netspace TPG Swift Exetel aaNet OzEmail (Other) (Avg.)
Credit card direct debit 62.0% 5.5% 71.4% 20.6% 50.5% 73.0% 59.8% 58.3% 60.2% 68.4% 66.4% 53.4% 48.9%
Direct debit 23.5% 5.6% 9.7% 32.8% 34.1% 16.4% 21.2% 33.7% 29.2% 19.2% 13.3% 19.9% 20.3%
Credit card online 10.2% 32.6% 10.7% 7.3% 8.6% 7.6% 14.2% 3.9% 8.9% 8.5% 14.0% 9.6% 12.8%
B-Pay 2.5% 11.7% 1.8% 23.5% 5.5% 1.3% 2.0% 2.3% 1.0% 2.6% 4.9% 7.8% 6.8%
Australia Post 0.1% 18.8% 1.0% 7.9% 0.3% 0.2% 0.4% 0.2% 0.0% 0.0% 0.0% 0.8% 4.0%
Credit card by phone 1.2% 15.7% 1.0% 4.2% 0.1% 1.2% 1.2% 0.8% 0.5% 0.4% 1.4% 2.3% 3.6%
Cash 0.1% 4.9% 1.1% 2.2% 0.2% 0.0% 0.5% 0.0% 0.0% 0.4% 0.0% 3.4% 1.6%
Company cheque 0.2% 3.0% 1.2% 0.6% 0.3% 0.3% 0.4% 0.5% 0.2% 0.0% 0.0% 1.7% 1.0%
Personal cheque 0.1% 1.5% 1.4% 0.7% 0.2% 0.0% 0.1% 0.2% 0.0% 0.0% 0.0% 0.8% 0.6%
Bank cheque 0.0% 0.7% 0.6% 0.1% 0.2% 0.0% 0.1% 0.2% 0.0% 0.4% 0.0% 0.3% 0.3%

How would you prefer to pay for your internet bills?

Credit card direct debit 4148 34.2%
B-Pay 3051 25.1%
Direct debit 2206 18.2%
Credit card online 1533 12.6%
Australia Post 503 4.1%
Credit card by phone 285 2.3%
Cash 234 1.9%
Company cheque 105 0.9%
Personal cheque 52 0.4%
Bank cheque 23 0.2%

Customer support

What methods, if any, have you used to interact with your ISP's support staff?

Telephone 10179 83.8%
Email 7570 62.3%
Whirlpool ISP forums 2974 24.5%
Forum provided by your ISP 1242 10.2%
Online chat 702 5.8%
Other 331 2.7%

When calling customer support, how long did you have to wait on the phone (or talk to an operator) before you spoke to the right person?

10,179 respondents said they have contacted ISP support staff by telephone; we asked this group about their experience.

iiNet BigPond Internode OptusNet WestNet Netspace TPG Swift Exetel aaNet OzEmail (Other) (Avg.)
Less than a minute 7.9% 2.6% 31.3% 4.3% 45.7% 9.3% 2.0% 11.4% 58.9% 50.4% 3.1% 25.8% 16.7%
1 to 4 minutes 29.4% 19.6% 48.7% 25.7% 39.6% 36.4% 12.6% 32.2% 29.9% 34.5% 18.1% 28.9% 30.5%
5 to 9 minutes 28.7% 28.8% 14.0% 27.6% 11.2% 27.2% 23.0% 27.3% 7.8% 8.8% 20.5% 16.8% 22.4%
10 to 20 minutes 22.8% 26.1% 5.3% 27.6% 2.8% 19.4% 29.1% 17.2% 2.6% 2.7% 29.9% 12.4% 17.8%
over 20 minutes 11.1% 23.0% 0.7% 14.8% 0.8% 7.8% 33.3% 11.9% 0.9% 3.5% 28.3% 16.1% 12.6%

When you contacted customer support, was their assistance adequate?

Users on WestNet 96.9% said yes
Users on Internode 92.9% said yes
Users on iiNet 90.9% said yes
Users on aaNet 90.3% said yes
Users on Netspace 90.1% said yes
Users on OptusNet 90% said yes
Users on Exetel 85% said yes
Users on OzEmail 79.6% said yes
Users on BigPond 77.1% said yes
Users on Swift 76.2% said yes
Users on TPG 72.7% said yes

How would you rate their customer service?

iiNet BigPond Internode OptusNet WestNet Netspace TPG Swift Exetel aaNet OzEmail (Other) (Avg.)
Excellent 38.0% 5.0% 69.9% 16.1% 86.5% 30.2% 5.7% 20.3% 41.2% 31.6% 23.3% 33.3% 35.1%
Good 46.2% 28.4% 26.0% 44.6% 12.0% 50.4% 23.1% 41.2% 42.3% 44.8% 38.3% 30.8% 34.3%
Average 13.6% 43.8% 3.5% 30.7% 1.3% 17.2% 42.2% 28.2% 13.6% 20.3% 33.1% 23.3% 21.7%
Awful 2.2% 22.7% 0.6% 8.7% 0.2% 2.3% 29.0% 10.3% 3.0% 3.3% 5.3% 12.6% 8.8%

Service reliability

Are you very happy with the reliability of your internet connection?

Almost every ISP has seen a noticeable increase in reliability satisfaction. This is a positive step forward broadband after the perceived lack of reliability when first launched.

Users on Internode 86.2% said yes
Users on WestNet 85.9% said yes
Users on aaNet 82.9% said yes
Users on Exetel 81.9% said yes
Users on OptusNet 78% said yes
Users on Netspace 72.2% said yes
Users on Swift 70.2% said yes
Users on OzEmail 69.2% said yes
Users on iiNet 55.2% said yes
Users on TPG 52.6% said yes
Users on BigPond 43.5% said yes

If you participate in online gaming, how would you rate the connection quality?

iiNet BigPond Internode OptusNet WestNet Netspace TPG Swift Exetel aaNet OzEmail (Other) (Avg.)
Always excellent 26.9% 25.6% 53.9% 36.6% 60.0% 38.5% 15.2% 36.2% 37.1% 44.2% 20.6% 28.4% 35.9%
Fine, occasional issues 56.4% 49.8% 39.1% 47.4% 34.8% 48.5% 47.6% 48.2% 48.3% 46.5% 39.7% 39.9% 46.3%
Sometimes flaky 14.5% 21.7% 6.5% 14.3% 4.5% 11.5% 28.8% 13.1% 11.2% 7.0% 30.9% 21.0% 14.7%
Rarely playable 2.2% 3.0% 0.5% 1.8% 0.7% 1.5% 8.4% 2.5% 3.4% 2.3% 8.8% 10.6% 3.1%

Broadband hardware

Most popular hardware

Note that Motorola and Nortel primarily supply cable modem hardware through Telstra BigPond and OptusNet for their cable internet services.

D-Link 2576 21.8%
Billion 2457 20.8%
Motorola 2066 17.5%
Alcatel / Thomson 1399 11.9%
Netcomm 1279 10.8%
Netgear 695 5.9%
Nortel 339 2.9%
Draytek 204 1.7%
Dynalink 181 1.5%
WebExcel 154 1.3%
Linksys 139 1.2%
Cisco 114 1%
Navini 59 0.5%
RCA 53 0.4%
Belkin 34 0.3%

Most popular models

Billion 5100 788 6.7%
Motorola SB4200 732 6.2%
Alcatel Speedtouch Home 682 5.8%
Motorola SB5100i 645 5.5%
Netcomm NB1300 551 4.7%
Billion 711CE 471 4%
D-Link DSL-504 460 3.9%
Netcomm NB1300PLUS4 373 3.2%
D-Link DSL-302G 359 3%
D-Link DSL-200 343 2.9%
D-Link DSL-300+ 338 2.9%
D-Link DSL-300 326 2.8%
Billion 741GE 322 2.7%
Billion 743GE 236 2%
D-Link DSL-504G 212 1.8%
Alcatel Speedtouch 530 201 1.7%
Billion 7500G 199 1.7%
Netgear DG834G 197 1.7%

How did you research your decision to get this model?

Respondents were allowed to respond in the negative for all options, and could also pick multiple options.

Motorola Nortel D-Link Billion Alcatel Netcomm Netgear Draytek (Other) (Average)
Whirlpool news/forums 12.7% 6.8% 28.3% 65.2% 12% 28.6% 31.5% 64.2% 23.4% 31.2%
Recommended by an ISP 37.8% 35.4% 37.4% 4.6% 37.7% 43.4% 4.9% 7.4% 22.6% 27.9%
Recommended by a friend 9.8% 7.7% 19.8% 26.8% 11.7% 21.7% 31.4% 14.7% 21.9% 19.1%
Online news/reviews site 4.4% 4.7% 17.2% 36.6% 5.7% 14.4% 40.9% 43.1% 16.9% 18.8%
Newspaper/magazine article 2.6% 3.8% 4.5% 10.8% 1.3% 4.8% 11.1% 7.8% 4.5% 5.6%
Newspaper/magazine ad 4% 2.9% 3% 2.5% 1% 3.3% 3.5% 2.5% 2.5%